Microsoft & BIG3

You don’t know shot


Ice in the veins. Math in the air.

Forget everything you know about shooting statistics. Ice Cube’s basketball league, BIG3, partnered with Microsoft and their next-level shot-tracking software to change the shooting game for good.

We spread the word by empowering fans to go beyond the basics of buckets. Using motion graphics that visualized the technology and a mic-dropping VO from Ice Cube, we showed not just if a shot was successful  but all the reasons why: release height, ball height, rim placement, and more.


Play along


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1631 NW Thurman Street
Suite 400
Portland, OR 97209

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